In today’s digital landscape you must be more than a website and Facebook page. You must be a force. An electromagnetic force to be exact. To do this you must start at the subatomic level. In physics, this is where all the magic happens. And so with branding infrastructure. In this all-intensive workshop and scheduled one-on-one consultation, you’ll explore proven methodologies that will successfully launch your advertising, digital marketing, and social media campaigns.
With Brand and Communications Strategist, Chip Gregory of Gregory-Fowler Communications as your guide, you’ll learn to unleash greater power in broadening your influence in the marketplace, your community, and public at large. By learning to design streamlined strategies and applying them to both digital and live platforms for today’s socially connected consumers – you will be able to generate awareness and drive conversation!
GET YOUR TICKET TODAY AT: http://bit.ly/2ohyEaD
WHAT YOU WILL LEARN:
-Branding 101 essentials (brand purpose, vision, motto, core values)
-Brand archetypes and storytelling.
-Strategic planning and the Just-In-Time Communications model.
-Digital marketing 101 essentials.
-Social media design, stratagems and best practice.
-Effective creative services utilization and techniques (digital design, photography, video, audio production, writing).
-Enhancing identity and credibility by building relationships – online and off.
-Techniques to generate awareness, engage customers, and inspire loyalty.
-Community development/sponsorship partnerships.
-Brand protection and continuous improvement.
-Customer service initiatives and customer reviews.
-Maximizing the power of the live event.
Spanning two days and at two separate locations strategically tied to the workshop, you will also schedule an 8-hour one-on-one session with Chip at your place of business.
The first day is at El Vaquero Mexican Restaurant, a client of Gregory-Fowler. You will learn firsthand the model and strategies used in branding El Vaquero as “Best Mexican Restaurant” (as voted in both 614 Magazine reader’s poll and The Dispatch/Columbus Alive Top Picks.)
The second day is at Cancer Support Community Central Ohio. Here we will see up close the strategies used in effective community development partnerships and non-profit sponsorships and how they will bolster your brand by giving back to your community.
Friday, lunch is provided by El Vaquero Mexican Restaurant (Taco Bar). Saturday, there will be a light brunch buffet.
DAY ONE: Friday, March 30th | 11am to 5pm
LOCATION: El Vaquero Mexican Restaurant
3230 Olentangy River Road
Columbus, Ohio, 43202
DAY TWO: Saturday, March 31st | 11 am to 3pm
LOCATION: Cancer Support Community Central Ohio
1200 Old Henderson Road
Columbus, OH 43224
WHAT OTHERS HAVE SAID:
“Chip is a vision forward, thought leader and all-around connector when it comes to branding. During our very first meeting he was able to capture my heart and vision of The Switch: National Anti-Trafficking Network. He helped me create an image and communications campaign that will abolish human trafficking in our city and around the country. Thank you Gregory-Fowler Communications for caring about our children's future today.”
-Dr. Marlene Carson (CEO, The Switch: National Anti-Trafficking Network)
Chip is by far one of the best people in his field. Few people are better when it comes to helping businesses and public figures identify their brand and send the right message to their customers. His ability to get to know people and help them in this way is second to none and it comes with a sincerity rare in the marketing and PR world. I would absolutely recommend Chip and his company.
-Grant Millard (Digital Marketing Strategist, RevLocal)
“Chip has proven to be a fantastic resource. His creative vision has been extremely helpful and his positive, can-do attitude is infectious! Chip's talents include bold, big picture thinking that would be invaluable for any organization looking to create and build their brand. If you are looking for creative marketing or help building your brand, I recommend you talk to Chip. He would be a great addition to your business-building arsenal!”
-Ken “Mr. Biz” Wentworth (CEO, Wentworth Financial and Mr. Biz Solutions)
“Before Chip joined my team my brand was floundering. We had a vision, but no idea how to achieve it. Chip took charge of every aspect of our communications—teaching us effective social media engagement, advising on trends and customer preferences, providing an advertising plan based on the latest research, and bolstering our PR. Chip will ‘amp up’ your business—enhancing your image with his polished, professional touch. And as an added bonus—with Chip’s infectious enthusiasm on your team, you’ll truly enjoy the ride!”
-Dr. Karin Anderson Abrell (Psychologist, International Speaker & Author)
ABOUT CHIP GREGORY:
With over 25 years as a Communications Consultant & Brand Strategist, Chip has worked with corporations, non-profit organizations and entertainment companies in major cities across the country. Including New York, Los Angeles, Chicago, Nashville, and Chicago. Based out of Columbus, Ohio, Chip co-founded Gregory-Fowler Communications, LLC, with business partner Troy Fowler, an agency known for its innovative approach and original creative direction.
Clients include HBO, Jeff Good Entertainment (Disney Television), Videojug.com, Wentworth Financial, Mr. Biz Solutions, Honda Logistics, Paul Werth Associates, Equity Residential Trust, The Switch: National Anti-Trafficking Network, El Vaquero Mexican Restaurant, Casablanca Continuity, and International Speaker and author Dr. Karin Anderson Abrell.
Chip was also a comedy writer and sketch-comedy performer. An alum of Second City Chicago, he wrote and performed in Hollywood Funnyman Fred Willard’s sketch comedy Troupe The Mohos in Los Angeles.